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They 100% will if this goes through. Otherwise what is the point. It would be a very visible breach of trademark which they would have no option but to enforce otherwise it undermines the whole point.

100% this. I used to spend a fortune at the club shop, but ever since the Nike the other merchandise has gone backwards to the point where I'd barely look at it let alone buy it. Their other "leisurewear" is just awful. If the club had better products no one would be looking elsewhere and...