I don't entirely agree with that, last season was much cheaper than the previous one due to cheaper away tickets, fewer games and more local (London) games. That is of course for fans who travelled away as much last season as they did before
The rules at the moment state 200+ with the + being the important symbol so continuous SH holding will go up by 10 points indefinably, although those 10 points maybe only important for some.
It is possible to get seats at the front nowadays as you can chose which block to sit in IF you are in...