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Sure, but Ugo Ehiogu was never one of those "daft names" to put up on managerial odds either, not like Ozzy Osborne or Richard Madeley. It was clearly done as a tasteless joke, but they're never going to come clean on that are they. Far easier to concoct this cock-and-bull story about it being...

When has Ugo Ehiogu EVER been in an "old market" to become a manager ? He was a coaching kids at Spurs, so was hardly on the radar for any managerial roles. Utter BS from Paddy Power. That apology is a mealy-mouthed insult to his family, I hope they tell them to poke it.

That is very distasteful. They always like to be a bit "edgy" with their ads. Its obviously been deliberate, and its worked for them. No such thing as bad publicity, as they say.