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So there's fans who think he should have said nothing and fans who think he should have said more and with more empathy. Shows that he can't win.

What do you want - some sobbing emojis, for him to tell us he sat up all night head in hands screaming "what have we done?", for him to tell us he feels he has let us all down and he begs forgiveness? Albion fans are so bloody needy. He's told us his side, we didn't get a striker - it's bloody...

That's the bottom line. There is nothing anyone can do now to rectify the striker situation so all we can do is give the current squad the most support we can muster and make as much of a difference as we can.

Maybe. And he's just as entitled to explain his and the club's side of the story.