Purely an assumption, but I was refreshing the life out of my keyboard, and the moment the option came up to buy, I was in quicker than Linford Christie in his prime. Went straight to the block next to the dug out and over half had been sold already.
Refreshed for 17 solid minutes until the online system decided to wake up, by which time the seats I wanted (next to the dugout for autographs) had sold - and coincidentally I phoned, was in a queue - so obviously they were selling on the phone all that time, despite the 'deadlines' we were...