This is true, and more than likely a name comparable to Amex wouldn't be interested in a 2nd division county cricket team but maybe a smaller company (IT First, Brighton and Hove Jobs etc), or a different industry where the company is attempting to attract your every day man on the street (or...
Not a fan of any of them but the sponsors seem a bit random;
Aerotron?!? (a quick google reveals they are "one of Europe’s leading suppliers to the aviation industry specialising in component support solutions to both the Civil and Military markets"),
Boundless?!? (I assume this is as per...