That will be all our Japanese visitors who overran the club shop on Saurday then, purloining all the M's for their Mitoma replica shirts. I'm only surprised that they aren't out of the number 2 as well.
The club superstore is the only source when it comes to buying replica Albion kit, whereas most of the elite clubs in this country, certainly the Manc clubs, Liverpool, Arsenal, Tottenham, Chelsea, even Newcastle, Villa and West Ham, their merchandise is available in independent sports stores...
Fancied yourself as Peter Ward in your yoof did you? . . . Wig to go with it? lol
I should have bought myself Spider Mellor's 9 shirt, and teed up all your goals.
Running short on replica kit late in the season has been a problem for years. Nothing to do with the popularity.
I can think of many worse kits than the current ones over the years.
Think the club discussed doing this very same thing just before the pandemic hit. It was decided then that any prospective city centre property would be too expensive to rent.