So what do they do then?
Do they even have a single factory? Do they actually have any engineers?
I'm pretty certain the answers there are "no" and "no".
Rebadging premium kit does not stop you being a rebadger. You've already admitted they're not worth the cost premium.
I was in...
They do a tiny bit more than the Vestel/Arcelik rebranders but rebadgers but it is just rebadged. They make nothing, they develop nothing. They pay for a designer for the chassis, really.
You pay for the badge and the long history - the tales of the 1950s of the B&O TVs being the only ones that...