Maybe they could play in plimsoles at the Amex before the men come out for the real thing at 3pm? Then the pitch doesn't get damaged and they get a bit of a crowd?
As long as they get a decent goalkeeper.
Every now and again I watch a bit of women's football on the television and have to turn off after one of the keepers throws the ball in the goal or fails to jump more than 2 inches off the ground.