Not really. It is also a massive revenue stream for the clubs and the manufacturers and distributors.
Based on this poll, it seems to have achieved both goals - notwithstanding the fact that I still think it looks like something knocked up at ten to five on a Friday afternoon using bits found...
Yep - seems that way.
I'm one of the 5% that doesn't like it, for all it's needless fussiness and lack of cohesion. Still - it won't detract from my enjoyment of next season one bit, so no problem.