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Yeah, it works on a sample, a panel, (I was involved in a company once that supplied music-listening stats). I thought there was some sneaky new spy technology they were using to get them back from all subscribers. However even if I accepted that Sky money was ruining football (which I don't...

I wasn't being rude! You said it was 'simple', the implication being that if we all stopped watching Sky Sports then football will be saved. You are wrong, it isn't that simple as my situation proves: I'm a Sky Sports subscriber who doesn't Premier League football, so therefore I can't stop'...

I don't watch the Premier League on Sky. But I am a Sky Sports subscriber. Got any other simplistic ideas?