I've never shied away from having more ads for guests than logged in users. People have the choice to register/login or not.
The number of ads for guests has also reduced significantly recently as a result of the change we've made.
Anyway, back on topic, I've just implemented a change provided...
There's no ramp up of ads at all, In fact, as of two weeks or so ago, most users have fewer ads on NSC than ever before, with only a single banner on many pages where there used to be three.
It also hasn't "Been like this for a good while now" - these are the first instances since we moved to a...