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I can see why the club would want minimal stock available once Christmas has come and gone. I'm sure the club has a raft of data on how many shirts are sold between January and May when a new shirt is due, and I bet it's not a huge number. I'm not sure I can see the merit in going a long period...

I received an email from Paul Barber on this subject early in the New Year. A quick copy and paste below, but it seems to have gone largely to plan. I can understand why they will be looking to run stocks down now with a new shirt en route in the Summer... "I’m very pleased to report that, as...