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It's completely realistic. Amazon's physical infrastructure is Uber's drivers. They spend a lot of money recruiting whenever they enter a new market and they are continuously entering new markets. Uber price very competitively as did Amazon, in order to aggressively expand their customer...

Corporations have to make a profit in order to pay corporation tax. We're all well aware of companies that artificially generate low profits in certain countries in order to minimise their tax obligations. Uber isn't one of them - at least not yet. Uber is losing billions of pounds per year as...

Uber drivers font decide which way to go, the Uber app does. Every time I look for an Uber I find one. As just now.

Easy tiger. I know why, and was providing no comment on that. I was merely correcting the notion that Uber was "making billions".

Making billions? Uber has always, and continues to, rack up significant financial losses - https://www.bloomberg.com/news/articles/2016-08-25/uber-loses-at-least-1-2-billion-in-first-half-of-2016

Yep - "surge pricing" as I mentioned earlier.

One car showing up intermittently.

Details here: https://www.uber.com/en-GB/drive/ I have no idea what private hire drivers (ie not rank taxis) have to do prior to being able to hit the road.

I did wonder if it is currently defaulting to surge pricing as no drivers are available (as the service isn't live yet).

I'm wondering if the prices the app is quoting for Brighton currently are correct, as it's saying £14-19 from Brighton Station to the Amex. I'm sure we've paid less than that in a rank cab.

Uber affiliates only works for the recruitment of new drivers. It would be a bit hypocritical of me to post my own referral code, so have a quick google - there are plenty of new joining codes that give you £15 in your account when you sign up.

Also a big Uber fan, never more so than in Florida this past Summer where we used it almost exclusively, saving on getting a rental car for most of the trip. (I've removed your referral code because if everyone did this, NSC would be an utter spamfest)