I really, really struggle to see how anyone can use 'Premier League Ready' as a stick to hit Barber/the club with having just read that Argus article, which I'm not sure I've seen before.
As I've tried to say in the past, probably somewhat clumsily, it was simply a mantra for club staff to up...
Current season ticket holders (incl 1901ers) number c20-21k.
I think your point is valid though - it takes effort to cancel when on the auto-renew DD scheme, which is also a very attractive payment plan, and that will keep cancellations well below the level that would occur if we all had to pay...