It's not all about the view of the city, the view of the coast line, from Worthing to Rottingdean from that height is pretty unique. The tides mean each time you go on it, you tend to see a very different landscape. I've quite enjoyed my 2 visits so far and probably will go on again when...
Well, so far the i360 has had next to nothing in controversy if you compare it to the 5 years late, 3 times over budget Spinnaker Tower. That seems to be still attracting new sponsorship (Emirates) and visitors. In terms of deals, this summer they did deals to attract residents from outside...
Not sure it is repeat business they modelled it on, I think they were estimating on 10% of the 8million or so visitors to Brighton each year going on it.
I wonder how this links into tourist figures/economy for the city as a whole? If there had been a drop in number of visitors and spend across the board, then you'd have a background of an overall drop. If numbers are down on the i360 but the tourist figures are actually up, has the i360...