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Of course. You don't run a football club even as some kind of idealogical entity without looking after those through your own turnstiles first.

When has it ever been measured differently? Whether vouchers, ticket stubs, or coupons, it's always been measured on home games mostly. I don't remember a time historically when it hasn't been!?

How has he side stepped the question? Quite clearly said, season ticket holders predominantly fund the club, Tony the chairman is a mathematician, that is the way the Loyalty system is set. Seems a pretty straightforward answer, whether you agree or not is another matter.