It's a cynical marketing ploy designed to attract as many gullible people into the ground as possible with the hope of a good day's play from Sussex before the bowlers revert to type and the visitors gorge on the pies slung down by our generous trundlers.
He's the cricketing version of the SNP. He doesn't give a toss about the rest of the team, just what's best for him. You just watch his energy supply run out before the end of the season.