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An educated guess based on my own reading. Plenty of articles describing the nature of kit sponsorship deals. Especially premier league ones. Sent from my iPhone using Tapatalk

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It’s in the contract with Nike to wear it a certain number of times a season. Most kit sponsorship deals for teams like ours make the sale of shirts pretty much secondary as it’s the fee we get in from Nike rather than the profit/margin on each sale therefore to protect their revenue Nike will...