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Reuters article (sounds like verbatim): "We screwed up the other three (seasons) so we need to do it this year," Barber said

From the IBT article. "We work at the moment on a twin-track budget," Barber said at the Sport Industry Breakfast Club. "We have to prepare for another season in the Championship but we also have to prepare for a possible season in the Premier League; if you start planning at the end of May...

..... from Reuters, following his attendance at a sports industry breakfast. http://uk.reuters.com/article/uk-soccer-england-industry-brighton-idUKKBN1601J8?rpc=401& and this from International Business Times...