Funny, my wife's a northerner and genuinely thinks Brighton/sussex is the friendliest place she's ever lived for a few reasons. Personally, I think most people in most places are friendly having lived all over. Don't for one second believe the north/south divide re friendliness
Re our approach, what more can Bloom/the club do? We are always going to be in the shadows of the top clubs - all we can do when they come knocking for our players is hold off exactly as we have done until a club pays through the roof. Like WH with Rice, and WH are a much bigger club than we are!