There's not much left to build off the pitch. On the pitch you could throw millions and millions at it and still not get promoted.
If we do go up there is a limit to how far we can go.
So either:
a) Astute businessman and Albion fan TB sells BHAFC at a loss to investor JP.
b) Astute businessman JP pays well over the odds for BHAFC knowing he'll never see a return on his investment.