That method of manipulation (if memory serves) is rooted in humans overestimating the likelihood of things that have happened recently reoccurring. A politician, say, will focus on that, then link other speculative events to suit their purposes. If A has happened, then B is the next thing and...
Dan Gardner's book "Risk: The Science and Politics of Fear" is getting a bit old now (2009) but provided a fascinating sense of perspective. If I remember rightly, also useful for revealing how our inability to assess risk properly is used very effectively by people in positions of influence...