With the video showing the incident and the comments from Dan Walker that his cycle helmet saved him from a more serious outcome, is it now time to make the wearing of a cycle helmet a compulsory requirement rather than should do.
I would have thought it's obvious why he has posted a photo with blood everywhere, its to ensure a higher insurance pay out, blood, pain and suffering, repaired bike, new lyrca .... the list goes on.
Next up a book deal, the art of falling off a bike by Walker and Vine