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Totally this. What the club are doing is called “shrinkage” in the food industry eg There’s a reason that packet of crisps has stayed 70p for years…it’s because it’s now 18g! A lot of fans are mugs let’s face it. Me included before anyone accuses!

I don’t care for all the platitudes. I don’t agree with the club. But that’s my choice. Just like your job, if you don’t like it then you can vote with your feet. Modern football challenges loyalty, already a new generation follow players not clubs. Shame clubs are effectively forcing legacy...