Many years ago I did a Twitter experiment with a player that I had chosen as a plausible signing from Spain. Of course, it was rubbish.
Not before it had reached numerous heavily followed accounts, printed media, and finally got Naylored down.
The majority of this is lazy journalism or just...
'Freelance journalist' using a stock photo.
I've got more followers than him.
Perhaps I should start a rumour.
I did try it once actually. And it reached the papers, as well as other 'ITK' accounts.