Something like 125,000 watch.
They have no advertising budget.
Yet thanks to us snivelling wokists they receive well over £1,000,000 of free advertising a month.
Very much The Mail OnLine's business model - which 'we' fall for every single time.
Kirsty Gallagher you say...
...Tell me more.
According to my very dull and liberal twitter feed there's more hate watching than actually watching.
Then publicizing it more by telling all us other yogurt sandal wearers what we're missing.
Here's a thought, maybe, just maybe, if it's not...