Educate yourself.
The current "Taking the knee" movement originates in 2016, in American Football. But that itself took inspiration from MLK in 1965. And he, in turn, took inspiration from historical instances that stretch back to the 1780's.
Edit: Yes, the current English Football movement...
My reading on it yesterday is that most of these companies are using a third party to do the placement, and in many cases that third party has apparently ignored long-standing guidance from the companies on how and where to place those ads when they placed them on GBNews (and also not notified...