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Wow. Passive aggressive. I'm in supply chain and this sort of thing actually interests me, sadly enough.

Online site doesn't have this as on deal, so looks like it's probaby that one store you were in. Online, 8 pack is £21.50 or £12.50 for 4. The online sites for major retailers like Sainsburys normally mirror what's in store, with some online exclusive stuff too.

It might be a case of over-production by Gillette during the course of last year and they now need to shift the stock that's been gathering dust in their warehouses.