In-house SG servicing is definitely dearer than independents - it’s no different to main dealer car servicing, in that regard.
Not true that they completely restrict spare parts though. Swiss Time Services, for one, use genuine Omega parts. They are headed up by the former head of the SG UK...
Interesting viewpoint.
Swatch didn’t buy Omega. Omega and Tissot were the two brands originally within the company, before Swatch had been thought of (and the company later renamed).
The Swatch project (low cost, Swiss analogue watches, for the masses) literally saved the Swiss watch...
Very nice. Wore a big seamaster chrono for a few years, but lives in a drawer now. Current wear watch (Aqua-Terra) is the most beautiful thing I’ve ever owned, IMO.