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It is designed to collect the data and act upon the instruction/query once 'Alexa' is said. It is up to any individual as to whether they trust Amazon or not.

Yes and I said as much. But it is 'listening' for the wake word. If it works as intended, then it is NOT listening to anything else. By that I mean collecting data etc. Many phones are also now equipped the same way and so are many other devices.

You believe that Google/Alexa listen all the time. If they are telling the truth - big if, then the 'listening all the time' is simply sensitivity towards the hotwords 'Alexa' or 'Okay Google'. At the point of activation, then yes these companies 'listen' to everything we say, but that is...