I would debate this very much. I mean Labour at this moment are a divided party for many reasons, including their approach to issues such as antisemetism.
I've no issue with this in theory, but the semantics of it are a little misleading. For example, if you're a detergent brand, then you have to research and ask the questions such as "who am I marketing this to?" and "who is most likely to buy the washing powder within the family?". In reality...