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I think the show would be better if they laid out exactly the production rules the contestants face. Maybe they wouldn't seem to stupid then. It's clear they face severe time restrictions but we're never told explicitly, e.g 'they only have 10 minutes to decide the branding on this item' or...

Actually thought the blonde girl deserved to go over him last night. She came up with Jetpop and that unbelievable logo. She completely dismissed the PMs choice of name for no other reason then she was too stupid to know what it meant, even though he explained it on the phone. Pangaea was a...