You really can't. Good luck finding a stream of Doncaster v Shrewsbury tonight. Every knows that most televised games are available on varying quality illegal sources but that doesn't have any bearing on this discussion.
Probably but I don't see what they have done now as any different from Now TV offering a day rate for Sky Sports allowing you to watch games. Showing all midweek games is new to Sky so no-one subscribed to them for that service, therefore no-one will unsubscribe from them to pay £10 a game to...