On a side subject, I was thinking only yesterday after seeing a poster on the tube, how marketing makes me a bit annoyed at times. One pet hate is when they say 'The feel good film of the year'. Don't know why - it just annoys me. And US film adverts, where they cram about 15 'highlights'...
Not sure whether, at the time, it was clever marketing to say people were running out the cinema screaming, or whether those people actually DID find it that scary! I only saw it about 2 years ago for the first time, on a TV in a lit room, which didn't help the atmos that would induce fear. It...