I think, in the long run, Apple are going to lose their current place in the market.
In this years lineup is a rumoured 'budget' iPhone X with an LCD screen and fewer features than the current X. Priced at around 700.00 ish.
Apple Homebod restricted to Apple music and iTunes (bought) music.
100%
The competition has really surpassed Apple (imo) over the past 2 years.
Word is that Apple are considering stopping production of the iPhone X less than one year after it was released due to low demand.
People can now buy...
Crazy. Overpriced with limited functionality compared to Sonos and others.
I'm a transitioning Apple fan-boy, typing on a 2013 MacBook Pro with an iPhone 6 next to me.
The competition is just better imo and I'm steering clear of everything Apple from now on.