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True but their not like a corner shop start up that expands. They have a business plan to accept large losses whilst they wipe out the opposition and clear the marketplace. They are backed by massive hedgefunds that are looking at the end goal and the profits that will ensue then.

Not really a small company though are they! Operating at a trading loss, presumably with the intention of driving the competition out of the market before raising prices. Now getting into bed with Volvo to develop driverless cars so they won't even have to let drivers take their cut!