the split is to remove the highly regulated and static infrastructure side away from the regulated telecom service and regulation lite media sides. they have been accused for years of using domination in one to restrict access to the other (despite so many retail competitors), and cross...
thats the whole problem with AirBnb, there is no regulation. officially you aren't letting commercially because its short term, so no regulations applying to landlords or hotels apply. bit different to Uber where they are covered by legislation.