Thankfully, the situation you describe would be rather rare. There's not many companies out there that a) choose to go with obnoxiously long all-caps brand names, and b) survive long enough to cause a long term issue.
Even so, I still thank that brand should trump style guides *and*...
Obviously put them on sale because they weren't moving off the shelves at the normal price.
Re: all of the above, I'm sure some folks could have a lively debate over whether or not "house styles" should override the wishes of the owner of the 'word' in question.
I have some sympathy for...
I'm more concerned that they've started falling into the daily rag habit of putting misleading clickbait headlines on what are otherwise pointless articles. It's been changed since, but saw one the other day that loudly proclaimed that a self-driving shuttle in the US had "crashed" on its first...