If it's making NSC a lot of money then by all means- some of the insight is genuinely in depth and pretty interesting; not so much the '5 things we learned' sort of stuff. Only really noted it given NSC and WAB both shared the same article within 5 mins of each other.
What is this all about?
See NSC and wearebrighton regularly sharing all related articles so I’m guessing some sort of affiliation there. Are they paying all fan sites to broaden their outreach?