Why is it ill thought out.
The main issue is the £10 ticket. So do you really want a minimum of £30 a game to discourage people just buying for the points.
Alternatively whats your solution.
Simple solution if we're really worried about buying points.
Instead of sending the away tickets out, the Albion state that they must be collected on the day of the game outside of the away game. You turn up with your email conformation and are given the ticket and a tick for attending.
If you...