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Yeah, that does seem to be the case: people bought football match tickets but didn't actually want to go to a football match. It's like shopping at Tesco's and then throwing the food away as soon as you get home as all you wanted was the Clubcard points. Maybe the club could just sell loyalty...

Wow. So did people really buy tickets just for the loyalty points? Incredible. If that's the case, when people go on about the 'financial insanity' of modern football it's worth remembering it's not just TV money and agents' fees.