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Even in the dark days of the atrocious slow football under Garcia and Hyppia, with TB reigning squad spending in, s/t sales only fell by 3,500 I think. So there's a huge loyal base who keep their seat come rain or shine. This season perhaps there'll be empty seats against non 'glamour' clubs...

Exactly. Also borne out by PB saying in his TV interview that "staying in the PL is everything".

Parachute money: £48m 2018/19 £37m 2019/20 £17m 2020/21 Bear in mind that the Albion were running £26m or more annual losses in the Championship and would now have PL scale wages on their books.