I can only recall their stating that their wish for us is to become an established PL team
Can't see that as being negative, it's usually fans that then twist things like this and turn it into something far more negative than it really is, with their slant put on the statement and we do have a...
Most of the rest of the teams in this division are just looking to just survive for another season, but you think we should be going for what? .... A European place? challenging for the title? ....?
Why should we be any different to he rest of the also rans (ie, the Swansea, Stoke, Bournemouth...