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From the comments on that survey: "I love Sainsburys, It keeps the "riff-raff" out of Waitrose." Corroborates my point about Waitrose shoppers :)

Aldi and Lidl are great. In my experience, the quality is usually better than the other supermarkets. The one I hate with a passion is Waitrose. Not only is it the most expensive (by far), the quality is the poorest of all supermarkets. It seems to survive off the fact that its somehow...