You seem to be deliberately ignoring the posts farther up the thread.. :shootself
Not that far up, there's a vid/link to Uber drivers working for less than minimum wage, working excessive hours, and being subsidised by you and me to top up their meagre take home wages.
AND having to do these...
This is the point isn't it, Goldman Sachs and other investor's can keep financing Uber until it dominates market share (even new players) then Bam, watch the prices rocket.
The wired web page is interesting, in that 'driverless cars' will be a big thing in future for Uber. Is it cynical of me...