It's not just the winner who gets investment. Charleine Wain got to the interview stage last year with her hairdressing business, but didn't win. She did, however, get investment from elsewhere from a company/individual, who'd watched the show. She is achieving her ambition of training others as...
They aren't going into his business now. The format changed a few years ago. He invests £250K in their business and takes a share of their profits.
His own fee from the production company is donated to Great Ormond Street hospital.
Tom Pellereau, and Joseph Valente would disagree with that.
Other people who don't win also get investment although not from Alan Sugar. The lady from Plymouth, who had her own hairdressing business, got through to the final with Joseph last year, and didn't win. She did, however, get...