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Compared to the Prem its small beer but its is a) it is global and broadcast to many countries b) and does give us sizeable funds or enables us to attract funds

TV income whilst small compared to the £100m+ of the Prem is still nearly 20-25% of our entire income. and sponsorship income (another 20-25%) is very dependent on it as well. I doubt American Express (and everyone else) would be so keen on paying a premium price for appearing on our shirts etc...