By the looks of things, he was holding out for a better (though less probable) deal, irrespective of what the various professional parties said.
I'm guessing that, seeing as this enterprise didn't have the backing of a national chain, he wanted more securities. That, or he's a total bell-end.
To Whom it May Concern
It is with great regret that we write to announce the hugely disappointing end to our campaign to open The Bison Arms. When the petition to stop Burger King opening launched on October 21, 2015 (which received 12,000 signatures in 24 hours) we set about to provide a...