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Fair enough. It certainly had gone up to £25 previously... http://www.northstandchat.com/showthread.php?262070-*RANT*-Replacement-Smartcard-cost http://www.northstandchat.com/showthread.php?268297-Season-Ticket-Replacement

I'm going to add one more thing to this... The change would suggest that the club believe, rightly or wrongly, that a lot of people are getting an Albion match day experience on the cheap. This clearly comes back to the other long-running thread on match day ticket prices, sales of match day...

Yep - quoted as £25 on the ticketing site: I've lost my smartcard/season ticket card/ticket. How can I still get in to watch the match? Contact the ticket office in advance or at the Amex and a replacement paper ticket can be purchased at the non-refundable price of £5. Replacement Smartcards...

It's not mentioned at all in the Club Charter, no, which is here (section 6.11): http://www.seagulls.co.uk/documents/club-charter-1516-updated229-2741740.pdf However I recall the last time a change like this was imposed, on the cost of a replacement card I believe, it was pointed out that the...

There was a thread on this a few weeks ago here. It's clearly a new policy. I would imagine the club have analysed how often upgrades happen and found that, in some cases, it happens a lot. I would then assume the reckoning is that 6 is a reasonable number of upgrades to happen, being a...